-
Now is the perfect time to partner!
Partnerships are a way to expand your current offerings into new areas that support your core sales. Interestingly, with the tougher economy, most companies are quite open to creative approaches to working together. Of course giving a piece of your business away often seems questionable in good times, much less bad. The tricky part is…
-
When is “Free” not good enough
The economy is taking it’s toll on all of us, and it is interesting how it impacts people’s thinking. Digital signage is one of those areas that actually makes money for a company that uses it. Our prices are low compared to most of our competition, yet I feel that in this economy, it would…
-
The future of digital signage screens
Although it has been around for almost 10 years, Digital Signage is still in the early stages of it’s evolution. It has only started getting involved in integration and standardization, which is typically the beginning of explosive growth. That combined with the poor economy, the changes in how “customers” receive their information and the poor…
-
Investments in Marketing
We recently advertised with USA Today after being covered in one of their editorials. Typically, we do not advertise in print medium, but this seemed like a worthwhile experiment since it was reinforcing the article. Over the years, I have seen “what works” for marketing change dramatically. Twenty years ago, print media and trade shows…
-
Keeping Customers Happy
Do you ever wonder if you do too much for some customers? I sometimes do. We are a company that responds quickly to most every customer issue and request. It does give us a reputation of a great company to work with. Unfortunately, most of the time, this additional work does not create additional revenue…
-
Why Digital Signage
In this current economy, every sale counts. Prospecting is tough, and everyone knows that cross-selling is more efficient than prospecting. For any business the challenge becomes: “How do I sell more of my products and services to my current customers?” One of the answers is to add new technologies that leverage current customers, staff and…
-
The customer and emotional marketing
I am the type that doesn’t like to do cold calling for sales. I just got back for a digital signage conference, and one of the key things that I was reminded of (again) is that customers prefer solutions, that the customer to target selling to may never buy a thing, and marketing messages need…