Category: Lessons

  • We Now Offer TOTALLY Free Digital Signage

    After much research on Free, and much work to offer a great product without the need for a lot of support, we are pleased to announce the Summer of Digital Signage Giveaway program under which we are offering a free digital signage subscription for one year to anyone.. The promotion runs through August 31, 2010.…

  • Starting a business – a couple of links

    I was going through old emails and came across this one from my accountant. It has valuable information that I thought would be good to share. LLC or Other Form of Entity: I would definitely consider forming an LLC. You could contact an attorney if you wish but many people having been setting them up…

  • Our patent is issued!

    After lots of years and dollars, our patent was issued. Being my first completed patent, I’m kind-of new to all this and all the benefits. The patent is really quite broad which is quite amazing to have it through. The patent covers displayed content of digital signage at distant locations that is at least partially…

  • More about free products…

    After reading lots of information regarding how free can earn revenue, it definitely came to light that you have to be careful with it. Obviously it can forever diminish the value of a product. One key point that I gleaned were that it is important to find ways that people will WANT to pay a…

  • When should you break everything to fix something

    I am in the middle of much thought regarding communication between multiple servers, some production, some development and some on customer’s premises that are fire walled from the world. Getting all of these to talk properly is getting very tumultuous and causing lots of necessity to tear things apart and start over. So, that go…

  • Digital Signage Expo Review

    First off, thanks to everyone who took the time to meet with me. This is an update of what was discovered at the Digital Signage Expo show in Las Vegas last week. One of the first things that I learned is that the Digital Signage industry is definitely an early market. The Digital Signage Association…

  • Patent Lessons

    I just had a question about the whether pieces of a software product can be patented. Here is my reply…. You can patent just about anything if you pay the money and wait the time. We actually got our first patent almost through (where I can talk about it). We had applied for one with…

  • A low cost printing option

    We just had a need to print some office material, and I decided to try uPrint.com. It was an excellent experience and very good pricing. We had pre-done artwork (which many of the online printing companies do not easily handle). They also help you with designs if you do not already have something ready. All…

  • Investments in Marketing

    We recently advertised with USA Today after being covered in one of their editorials. Typically, we do not advertise in print medium, but this seemed like a worthwhile experiment since it was reinforcing the article. Over the years, I have seen “what works” for marketing change dramatically. Twenty years ago, print media and trade shows…

  • Keeping Customers Happy

    Do you ever wonder if you do too much for some customers? I sometimes do. We are a company that responds quickly to most every customer issue and request. It does give us a reputation of a great company to work with. Unfortunately, most of the time, this additional work does not create additional revenue…