Author: mjstrand

  • Exclusive sales territory contracts

    I had a question about exclusive territory contracts by a small company trying to get started. Here are some things to think about relating to exclusive sales territories. 1) only do one territory until they have proven themselves. 2) get their sales forecast as well as their marketing expense forecast. Bottom line is that you…

  • The customer and emotional marketing

    I am the type that doesn’t like to do cold calling for sales. I just got back for a digital signage conference, and one of the key things that I was reminded of (again) is that customers prefer solutions, that the customer to target selling to may never buy a thing, and marketing messages need…

  • Something to watch out for with blogs

    About 3 weeks ago, I put up a blog using b2evolution. There were a few posts and a few people found the site due to it. Unfortunately, it has a feature that provides credit to people who refer visitors to the blog. Within 2 weeks, my site had picked up so much traffic that it…